A full 24-slide product launch campaign developed for Advertising and Promotions at Saint Mary's University of Minnesota.
HELIO is a UV detection wearable bracelet designed to help users monitor their sun
exposure in real time. The bracelet changes color based on UV index levels — alerting
the wearer when to apply sunscreen, seek shade, or avoid further exposure.
This full product launch presentation was developed as part of Advertising and
Promotions coursework at Saint Mary's University of Minnesota. The campaign covers
brand identity, target audience research, media strategy, promotional materials,
product prototype, and a complete go-to-market plan.